Meet Our Self Publishing Experts

 (In No Particular Order)

Dan Poynter of  Para

Dan Poynter fell into publishing. He spent eight years researching a labor of love. Realizing no publisher would be interested in a technical treatise on the parachute, he went directly to a printer and "self- published." The orders poured in and he suddenly found he was a publisher himself.

In 1973, he became interested in a new aviation sport, couldn't find a book on the subject so he sat down and wrote one. After four months of writing and intense research that took him from coast to coast, he delivered the manuscript to the printer. So far, Hang Gliding has sold over 130,000 copies-a "best seller"!

Continuing to write, Dan has produced more than 76 books and revisions so far, of which some have been translated into Spanish, Japanese, Russian, British-English and German. Over the years, Dan has developed a system of writing that makes it all so easy and fun. His books are loaded with facts and figures and contain detailed inside information. They are always up-to-date because he revises them before going back to press. Dan has sold millions of his books, including several best sellers, for ten of millions of dollars in sales. Many of his books sell at the rate of 10-20,000 copies per year, every year.

For many years, Dan ran Para Publishing all by himself. In fact, he was often billed as the world's largest one-person publishing company. As a one-man show, an author/publisher who handled all the writing, publishing and promotion, office management and shipping himself, Dan is in the best position to advise a first time self-publishing author who is on a limited budget. Today, Dan has staff, a number of products and services (books, reports, tapes, disks, seminars, etc.) and a large suite of offices with a 360 view of the mountains and the Pacific Ocean.

Dan has traveled to more than 40 countries and he has even skydived into the north pole. He has written several technical books on parachutes and popular books on skydiving. When you have your own business and control your own product, you can pursue your dreams.

Dan's work for publishing was recognized by the Publishers Marketing Association when they gave him the Benjamin Franklin Award. He was given the Irwin Award for the best electronic promotion campaign by the Book Publicists of Southern California. He is a past vice-president of PMA.

Dan Poynter's seminars have been featured on CNN, his books have been pictured in The Wall Street Journal, and his story has been told in U.S. News & World Report. The media comes to him because he is the leading authority on book marketing, promoting and distributing.

Dan was prompted to write The Self-Publishing Manual because so many publishers wanted to know his secret to selling so many books. Dan is one of the publishing industry's most energetic, experienced and respected leaders. He lives in Santa Barbara.


Judy Cullins

A Judy Cullins20-year Book and Internet Marketing Coach, she works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at and over 185 free articles. Email her at

John Kremer


John Kremer is an expert on book publishing and marketing. The owner of Open Horizons in Taos, New Mexico, he is the editor of the Book Marketing Update newsletter.

John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers and Celebrate Today. He has also designed the Do-It-Yourself Book Publicity Kit and Book Publishing Reports on CD-Rom.

His web sites include,,,,,,,,,, and


Bill Quain, Ph.D.  


 Bill wrote 19 books, and sold over 2 million copies, in 20 languages. He was inducted into both the Independent Book Publishers Hall of Fame, and the Self-Publishing Hall of Fame. Today, he shows other authors how to Write Fast, Publish Cheap & Sell More!  In fact, that is the title of Bill’s award-winning program for Newbie Authors.

Bill Quain writes books for one reason – he wants the money. He knows that writing, publishing and marketing are hard work, so he does “whatever it takes” to make it worth the effort. Bill only works with other authors who share his passion for profits.


He has a unique background, and a wide range of life experiences Bill began to lose his eyesight at the age of 14. Today, he is legally blind – unable to drive a car, read print, or see the computer screen. Using adaptive equipment, and summoning up all his problem-solving capabilities, he works through the obstacles to reach his goals. Despite his handicap, he earned his Ph.D. and worked as an Executive Chef, Food & Beverage Director, and a consultant, before becoming a college professor. After many years, he still teaches part time, but spends most of his effort on his author-coaching business.


Among his many experiences, Bill was the founding chef for PBS television’s cooking show for the blind and visually handicapped called, “Cooking without Looking.” In 2005, Oscar-Winning Deaf actress Marlee Matlin invited Bill to work on an episode of ABC’s Extreme Makeover Home Edition.


Bill Quain lives in Ocean City, New Jersey, with his wife and daughters.


 Lisa Tener

 Lisa Tener   Lisa Tener is a writing coach and published author who serves on the faculty of the Harvard Medical School continuing education course on writing and publishing books. She specializes in how-to, self-help and memoir. Her clients include doctors, coaches, holistic healers, consultants, speakers and visionaries.

Lisa has been interviewed on ABC World News with Peter Jennings and quoted in Glamour, USA Weekend and more.Her clients appeared on The Oprah Winfrey Show, The Montel Williams Show, CNN, Fox News and many others.


Lisa assists you in all aspects of the process--from developing a book proposal, writing the book and getting published to finding your creative voice and picking projects. Her courses include Time Mastery for Authors, Developing One's Platform, How to Write a Nonfiction or How-to Book in 60 (or 120) Days, and How to Decide what Publishing Method (self- or traditionally publish). Read more at

 What's in our Inbox Magazine?

Each of our experts will be sharing in-depth information on writing, self  publishing, marketing and selling your books. This is the real knowledge you need to become a successful self published author.

This is a weekly publication featuring one of our experts. The issue is not full  of ads, but has plenty of how-to info.


What will you find in our

 “Self Publishing Tips”  



Table of Contents


Selecting a Market      

Selecting a Subject      

Writing Your Book      

Deciding How to Self Publish Your Book...      

Selecting a Book Printer      

Selecting a Self Publishing Assistance Company